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Helium 10 Review (How it Works for KDP 2023)

Updated: Nov 21, 2023

In the rapidly changing world of self-publishing, it's crucial to stay ahead of the game. If you're an aspiring author aiming to create, author, and sell books on Amazon Kindle Direct Publishing (KDP), this review will help outline if Helium 10 is a worthwhile investment.
So, let's dive into Helium 10. We'll explore its features and how it can assist you on your Amazon KDP journey to gain critical keywords, data and analytics so you can create better titles, research more keywords with confidence and ultimatley, sell more books by creating the RIGHT kinds of books!

Helium 10 Review 2023

Helium 10 Review - 'About' the Platform

Helium 10 has rapidly gained popularity among Amazon KDP Self-Publishers as more and more people join the self-publishing world.. With its extensive range of features, it aims to streamline and enhance every step of the self-publishing process. Let me outline some of the key features of Helium 10 and then I'll provide you with my honest opinion about the platform.

What is Helium 10 Used For?

Helium 10 is a versatile tool for self-publishers on Amazon KDP. Its capabilities encompass a wide range of functionalities including:

1. Niche Selection

Picking the right niche is crucial for success on Amazon KDP. Helium 10 aids you in identifying profitable niches, allowing you to make informed decisions about what to publish.

2. Product Trend Research

Staying up-to-date with the latest trends in your chosen niche is essential. Helium 10 provides valuable insights into product trends, helping you make data-driven decisions.

3. Competitor Spying

Want to know what your competitors are up to? Helium 10 lets you spy on your competitors' strategies, giving you a competitive edge in the market.

4. Keyword Research

Keywords are the foundation of Amazon KDP success. Helium 10's robust keyword research tools help you discover high-converting keywords to optimize your book listings.

5. Listings Optimization

Optimizing your book listings is vital for visibility and sales. Helium 10 offers tools and insights to ensure your listings are fully optimized for search and conversion.

Some of the Key Questions You'd Like to Know.

Is Helium10 Free?

Helium 10 does offer a free plan with limited features and can be a great way to get to know the platform. Like all 'lite' or free plans, functionality is limited so you 'get what you pay for'.

The full power of this tool is unlocked with its paid plan. As mentioned, the free plan is an excellent way to get a taste of what Helium 10 can offer, but serious self-publishers often opt for a paid plan to access all the features and maximize their results.

How Much Does Helium10 Cost?

Helium 10 offers various pricing tiers to cater to different needs and budgets. The cost varies depending on the plan you choose. I initially choose the 'Starter' plan for the first 3 - 4 months and then upgraded to the Platinum once I was selling more books. I've provided a snapshot of the pricing below but for detailed pricing information, you can visit the Helium 10 website here.

Remember to use the following Coupon at Checkout for 10% off!

The 10% discount code can be used on annual pricing as well as monthly plans. By paying annually, you receive the 10% discount and 2 free months - that equates to a 25% discount!


Helium 10 Pricing and Plans

How to Buy Helium 10?

To purchase Helium 10, visit their website and navigate to the pricing page or click HERE. Select the plan that suits your needs and follow the steps to complete the purchase. Helium 10 offers secure payment options which is always critical for online purchases.

Ideally I'd like a 'one-off' purchase option but unfortunatly they only offer a subscription that can be paid ufront or one a month-2-month basis.

How Does Helium 10 Work for Amazon KDP?

Now, let's focus on the core of our discussion: how Helium 10 can turbocharge your Amazon KDP journey.

How can Helium 10 assist you in achieving self-publishing success?

Niche Selection

Selecting the right niche is often the first and most crucial step. Helium 10 provides you with tools to research niches thoroughly. You can assess demand, competition, and profitability, enabling you to make informed decisions about which niche to enter. Once you've identified your niche, it's important to assess the competition. Helium 10 offers a wide range of tools to analyze competitors and identify areas where you can gain an advantage. Refer below.

Product Trend Research

Knowing what's trending can be the key to skyrocketing your book sales. Helium 10's trend research tools help you stay ahead of the curve, identifying emerging trends and allowing you to capitalize on them.

Competitor Spying

Competitor analysis is a strategic advantage. Helium 10 allows you to keep an eye on your competitors, revealing their strategies, keywords, and sales data. This information can be invaluable in developing your own winning approach. Simply enter the ASIN number of the book or books you wish to SPY on and the data will flow through.

Keyword Research

Keywords are the lifeblood of your book's discoverability on Amazon. These can include keywords for your title, subtitle, 7 Backend Keywords and your description. Helium 10 provides robust keyword research tools that help you find the most relevant and high-converting keywords for your book listings.

Listings Optimization

Once you've chosen your niche, conducted research, and gathered your keywords, it's time to optimize your book listings. Helium 10 assists you in creating compelling, SEO-friendly listings that attract potential readers and boost your chances of making sales.

Helium 10 Chrome Extension

Helium 10 also provides a Chrome Extension (for free) that you can use to quickly access all of its tools without ever leaving Amazon. This extension also comes with detailed analytics so you can see how your listings (and your competitors) are performing on Amazon in real-time.

My Honest Opinion About Helium 10

Yes, Helium 10 is an great software addition for publishers on Amazon KDP but at times, I find the number of tools provided by Helium 10 to be overwhelming. Personally, I prefer simplicity, so when I do use Helium 10, I tend to only use 2 or 3 of the main tools like Cerebro, Magnet and Blackbox. Don't get me wrong, the others tools are useful but for me, those are the ones I use. You can also purchase 'Celebro' as a standalone for $39.00 so that might be a better option than the whole package?

There are other tools on the market that offer similar functionalities like Publisher Rocket, KDSPY Pro and Book Bolt and they are a little cheaper too, but Helium 10 does offer data analytics that they simply don't. So if you love your data & analytics and don't mind having 8-9 different tools to choose from, I think Helium 10 could be a great match for you!

Helium 10 Tools to Use

If you would like to expore the software further, you can do so via the below button. Remember to use the 10% Coupon Code (NEXTLEVEL10) should you wish to proceed to save some extra cash.

Wishing you all the best,

Kind Regards,


Romney Nelson - Global Self Publishing

Romney Nelson is an international Best-Selling Author and Best-Selling Course Instructor on Udemy.

He is the Founder of Global Self-Publishing, where he is committed to empowering individuals with the tools and resources to Self-Publish.

Visit all of Romney’s Best-Selling Udemy Courses on Self-Publishing here:

Grab Yourself a FREE Copy of ‘Self-Publishing on KDP – All the Tools You Need’:

A Sample of other Self-Publishing Blog Posts

*Please note that Affiliate Links may be used throughout this article. By clicking on the links, you will not pay anymore, in fact, on some occasions you will pay less with discount codes I may provide.


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