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The TRUTH About Amazon Ads for KDP

Updated: Aug 11, 2023

Today, I want to talk about something essential: the Truth About Amazon Ads.

Let's get right into it!

One question I often get is whether running Amazon Ads is a must? Well, technically, you don't have to, but let me tell you, to give your book the best shot at success and sales, running ads is a game-changer. Sure, budgeting for ads can be tricky, but think about it—why would Amazon go out of its way to market your book for free when there are millions of other titles out there? That's where Amazon Ads come in handy. By giving the algorithm something to work with, you boost your book's ranking and visibility, leading to positive reviews and long-term organic sales.

I must admit, when I started with Amazon Ads, I made some big mistakes. That's why I can't stress enough how important it is to get some training before diving in. You'll save yourself a lot of time and money by learning the ropes from the get-go. Shameless plug here: I've got a best-selling course on Amazon Ads on Udemy that you might find helpful if you're a beginner looking to understand the ins and outs. . You can likely pick it up for less than $20 and it's likely to save you many times that $$$$ by setting your campaigns up the RIGHT WAY!

Now, let's talk about budget-friendly strategies. Finding a niche with lower competition can help you save on ad costs. If you're willing to venture into a competitive niche, be prepared to spend more on ads, as there'll be many authors vying for attention.

To make the most of your campaigns, it's crucial to optimize continually. Keep a close eye on the keywords that convert well and adjust your bids accordingly. On the other hand, if you're not getting impressions, you might need to up your bid or rethink your book cover's attractiveness to potential readers.

Here's a pro tip: clicks are great, but they don't mean much if they don't convert into sales. So, ensure your book description and interior are top-notch to increase the chances of turning clicks into purchases.

My journey with Amazon Ads has been a mix of successes and challenges. Highly competitive niches took a toll on my budget, but books in less competitive niches performed exceptionally well. Also, don't limit yourself to the US market; consider exploring other countries and languages. Translating your book and advertising it in different countries can open up new opportunities.

It's essential to understand that Amazon Ads can be financially demanding. You'll pay for your ads every month, but you won't see the income from book sales until 60 days later. So, make sure your budget can handle this delay while you work on gaining traction, receiving reviews, and driving long-term organic sales.

In a nutshell, Amazon Ads can be a powerful tool for authors, but it's crucial to manage them wisely. Focus on getting your book in front of the right audience and think long-term success. Remember, it's not just about immediate profits; it's about building your book's presence and reputation on Amazon. If you want to learn more, don't forget to check out my Udemy course and other resources to fuel your self-publishing journey. Best of luck, and happy writing!

Check-out the YouTube Video below.

Kind Regards,


Romney Nelson is an international Best-Selling Author and Best-Selling Course Instructor on Udemy. Romney is the Founder of Global Self-Publishing, where he is committed to empowering individuals with the tools and resources to Self-Publish.

Visit all of Romney’s Best-Selling Udemy Courses on Self-Publishing here:

Grab Yourself a FREE Copy of ‘Self-Publishing on KDP – All the Tools You Need’:


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